Taylor LorenzThe service sent a mass notification to users last week alerting users that they may see their follower count drop.
As Instagram’s crackdown on spam begins, distraught users have been begging the company to stop eliminating accounts.
Meanwhile, celebrity accounts have taken the biggest hit.
Popular Instagrammers like Kendall and Kylie Jenner have lost hundreds of thousands of followers, and many celebs have lost millions.
Justin Bieber’s Instagram fan base plummeted by 3.5 million fans in the past 24 hours. Akon’s follower count dropped to 1.9 million from 4.3 million.
Rapper Mase lost so many followers he decided to delete his account entirely. According to one Twitter user, Mase dropped to 100,000 followers from 1.6 million in a matter of 20 minutes.
Them 500K ppl really thought they was following me tho. Yall played yall self.